Influencer Marketing Manager

Job description

As Influencer Marketing Manager, you’ll be responsible for planning, executing, and optimizing influencer campaigns across exciting industries like entertainment, lifestyle, fashion, F & B, travel, tech & finance, fitness, etc. You will nurture relationships with key talent, and ensure these partnerships drive meaningful results for our clients.

The ideal candidate is a people person that enjoys making new connections, is an expert in influencer marketing and PR, and feels a rush when a job is done exceptionally well. You are organized, have excellent follow-through, and will enjoy building something from the ground up at an agency that’s breaking the mold.

Responsibilities

• Own the planning and execution of influencer marketing and PR initiatives.

• Identify and evaluate and onboarding new influencer talent.

• Manage day-to-day relationships with influencers and creators.

• Manage influencer activations end to end, including pitch meetings, rate negotiations and contracting, building creative briefs, managing content review/approvals process, and campaign reporting.

• Oversee the budget associated with influencer marketing campaigns and projects, ensuring maximum use and efficiency.

• Work closely with Influencers to ensure all contracted deliverables are submitted correctly and on time.

• Manage the planning and execution of product launches, campaigns and other brand initiatives with influencers.

• Assist with the ideation, planning and execution of photo and video shoots.

• Collaborate with cross-functional teammates to leverage influencer relationships to support social media, content marketing and digital advertising.

• Develop measurement framework to help evaluate potential influencer partnerships and to evaluate performance of current influencer portfolio.

• Standardize influencer marketing metrics, sharing and reporting on KPIs, and evangelizing them with clients.

• Track cultural trends and nuance across key markets and leverage those insights to inform local influencer portfolio and activation strategy.

Experience

• 3+ years’ experience

• Must know Bangalore based Influencers

• Proven track record collaborating with talent, influencers, and creators

• Established networks within entertainment, lifestyle, fashion, F & B, travel, tech & finance, fitness, etc.

• Previous brand and/or agency experience